Hello beautiful,
Created out of our dreamy daily musings, KEI is a Singapore-based fashion brand that aims to take fashion at a slower pace.
We strive to be a community-first brand with a mission to be part of every wardrobe as forever pieces worn from dawn to dusk, and memory after memory.
We value thoughtful details and we make forever pieces that promise quality over quantity, are not too costly to be enjoyed every day, and flatter all — from the Petite to Tall.
Created out of our dreamy daily musings, KEI is a Singapore-based fashion brand that aims to take fashion at a slower pace.
We strive to be a community-first brand with a mission to be part of every wardrobe as forever pieces worn from dawn to dusk, and memory after memory.
We value thoughtful details and we make forever pieces that promise quality over quantity, are not too costly to be enjoyed every day, and flatter all body types — from Petite to Tall.
People First, Brand Second
Here at KEI, we are all about people — more than the brand itself.
From identifying your pain points, and fabric selection to chosen designs, we take note of the little details to ensure every piece not only stands the test of time but also fits and flatters to be in your wardrobe's heavy rotation.
All our pieces are proudly designed and produced ethically by us with a factory that is socially responsible and has decades of experience in women's fashion.
Thoughtful Design
A mantra that we live by: Quality over quantity. We are committed to shifting away from fast fashion, and we strive to create forever pieces that are made to last.
This is why we choose smaller production runs that allow us to control the quality of each piece. Every piece you see in our collection has survived through multiple rounds of prototypes and fittings before they are finally released to you.
We consciously choose not to produce designs that hop on trends quickly, but create a handful of seasonless pieces that we feel most confident in.
Through our series of #MadeByKEI designs, we are also constantly looking to explore designs that can be worn in a multitude of ways to increase the number of wears.
They are then packed in our environmentally-friendly paper packaging and cute reusable satin bag and finally, into your hands!
Limited Edition and Truly Exclusive
KEI's designs are truly exclusive— all our designs are made limited edition and produced only in very limited quantities in hopes that you feel special wearing them.
Once sold out, a restock is unlikely to ensure anything you get from us is truly special. This also means lesser chances of bumping into someone with an outfit the same as you!
Bring our fresh breezy pieces along on your adventures and vacations, and we hope you create beautiful memories with them.
